Search Engine Optimization (SEO) can assist Sri Lankan small business owners to create faster, efficient and user-friendly websites. Websites which have a great structure and which are filled with unique and relevant information usually have plenty of visitors. Web visitors tend to stay longer on such sites; thus lowering the bounce rate and increasing in page views. Having highly relevant content, especially related to the Sri Lankan society on your site, like FAQ pages and blog posts, will make them keep returning to your website.
Bring in more customers
The primary advantage of a website is that it will help you stand out from your competition and increase the number of your customers. Websites that are SEO optimized is known to get customers twice as much than the sites that are not optimized. SEO is known as the most effective and affordable marketing strategy that a small business owner can use to promote their brand and business. It will only bring web visitors who would be actively and genuinely seeking to find and buy your products and services.
Increased conversion rates
Websites that are SEO optimized usually load faster, are easy to go through and have better structures that can be used on all devices including laptops and mobile devices such as mobile phones and tablets. User friendly websites will grab the attention of web visitors quite easily, and they are more likely to convert into loyal customers and subscribers. Moreover they will certainly return to your website whenever they are looking to purchase something you have to offer, because they like the look and the feel of your site.