SEO Audit

Do you think it’s time to do an audit on your websites SEO? Let us do your audit and leave you stress free for other business activities. SEO audit is one of the most important tools that can give descriptive insight and overview of your website’s current position.

We will take a comprehensive look at your website while doing an SEO audit, searching for any possible problem that could be either critical or minor for your rankings in search engines. An SEO audit will make sure that your website will gain the best benefits from the link building strategy while clearly identifying potential issues your website may have in search engines.

Why would you need a SEO audit for your website?

  • The search engines keep on updating their algorithms. Last year’s SEO looks very different to this year’s and rules keep on changing; hence SEO which was accepted last year might not be accepted this year.
  • Your website might have outdated content which would discourage your viewers from reading them. Search engines and your web visitors in Sri Lanka would love to see new interesting and relevant content.
  • An SEO audit gives you the chance to detect and analyze the errors of your website. With the information you gather, you can quite effectively right the wrongs and increase your chances of gaining a higher page rank.
  • This will be a great opportunity to find the good and bad links to your site. Once you figure out the errors in your link profile you can remove them. With only reliable links referring to your site, you’ll attract more traffic.

Benefits from Performing a SEO Audit

Gather insight into the shortcomings of your website and correct them in order to improve its performance with a comprehensive SEO audit.

Affordable SEO Services to Grow your Small Business

Determining the current SEO weaknesses of your website

A SEO audit can help you figure out which SEO activities are not performing well and which needs to be changed. For example after a SEO audit you will be able to find out that you have not included relevant meta description or keywords, social media sharing buttons or targeted keywords on your web pages. You will also be able to find out whether you have duplicate content, whether your website is slow in speed or whether there are unwanted inbound links directing to your website. Finding out these issues is the first step in building up a successful SEO strategy.

After identifying the SEO activities you are performing better in, you will be able to focus on improving these areas. Few of the examples are as follows;

  • Including more keywords quite frequently on your website
  • Writing major keywords in HTML instead of in JavaScript
  • Taking off duplicate content issues by using a 301 redirect.
  • Removing unreliable back links by using Google Webmaster Tool
  • Increasing site loading speed using Google’s Page speed Insights.

Identify the strengths and weaknesses of your competitors in Sri Lanka

SEO audits will help you identify in which areas your competitors perform well and what their weaknesses are. You will easily be able to find out whether they have relatively faster loading speeds in their websites than yours or whether they are earning their backlinks from qualified and relevant websites or not. Their strengths and weaknesses can in turn help you identify what areas need to be improved in your own website and which mistakes you should not make. Such valuable insight in to your competitors’ own marketing strategies can help you improve your own SEO rankings

After identifying the SEO activities you are performing better in, you will be able to focus on improving these areas. Few of the examples are as follows;

  • Including Meta descriptions and tags on all relevant places
  • Including Alt Text to all images posted on your website
  • Adding social media button plug-ins on your website
  • Getting featured on Sri Lankan newspapers and magazine
SEO Audit

SEO audit for better SEO results!

An SEO audit once a year or once every two years has become quite a necessary step in a proper SEO strategy; for it helps one determine the performance, the strengths and weaknesses of a website. Gaining such knowledge about the elements of a website will make it easy to correct the mistakes for better results in the future. Hence it will contribute to boosting the SEO ranks as well as improving the overall marketing efforts you take.

Our SEO Audit Strategy guideline

Create a place to store your data

Before you begin the analysis process, you should open a Google spreadsheet that will help you store your SEO audit data. You can either open the spreadsheet or select ‘File’ from the menu and then ‘make a copy’, or you can download it to Microsoft Excel. We can manage your data, saving it as a personal file with a backup of everything.

Collect a list of pages

When you are doing an analysis, especially on the SEO performance of your website, it is important that you use tools like Screaming Frog or Google Analytics to export a list of all your present day content pages. Our team of SEO specialists can easily download them for you and manage all the content, making sure they are up to date.

Track all your analytics

The analytics tool we use contains many vital data points that displays your traffic to each page, time spent on the website, bounce rate and much more. You can also get the information you need from social networks, designated landing pages, emails and downloads. You can use the spreadsheet to neatly line up all the details you gather.

Track all your keywords

Keyword data is not available via Google Analytics anymore but if you pay for pay-per-click traffic you can collect data on which keywords usually offer most of the traffic into your website or blog. We know exactly which tools are best for your organization for you to track keywords. Our experts will grab information as much as possible.

Fill in all the gaps

Once the reviewing of your existing content is over it will be good to brainstorm content gaps and plan how to fill those spaces. The spread sheet will come in handy when you are trying to fill in these gaps. Our SEO specialists can help you with new ideas to fill all those content gaps and get rid of all the negativities surrounding your website.

Audit all the back-links

Back-links to your website plays a major role in your SEO strategy. Fake or unreliable backlinks from spam websites can have a negative impact on your website’s SEO status; as the search engines will detect them and block them. Hence it is important that you stick only with backlinks from well reputed and credible websites.

You do not have to worry about doing an SEO Audit. Hand it over to a reliable SEO Auditor like Green Media Partners located in Colombo 04, Sri Lanka, and we will use the right tools and find you the best results for your business to have better SEO.

SEO Audit

Green Media Partners is a specialized online marketing agency in Sri Lanka. We have handled a several number of projects of which the results have proven us as experts in online marketing.

We incorporate nothing but the best online marketing tactics and strategies which guarantee increased conversion rates and optimal return on investment for our valued customers.

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