Local SEO

Is your organization looking to improve brand visibility locally in Sri Lanka and to optimizing rankings in search engines? The SEO experts at Green Media Partners can build up a strong local online presence among your local target audience. Local SEO is the method of optimizing a business for a specific geographic location in addition to a specific group or variety of service offerings, even though it is not considered as much of a priority.  It is a highly targeted, top positioned strategy that every businessman who wants to succeed online should focus on.

Focus on getting local search engine optimization with our experts to sustain your business in Sri Lanka through some of the following ways.

  • Listing your business in all the important listing sites such as Google, Bing and Yahoo.
  • Listing your brands in all the top-tier online directories to develop the best contacts locally.
  • Reaching out to your local target audience as well as to newer diversified customers.
  • Providing correct location through the GPS Navigation Systems to update brand visibility.
  • Beating your competition in search engines with well-researched and relevant keywords.
  • Shutting down the duplicate listing which would impact your SEO strategy negatively.

 

Green Media Partners offers Local SEO solutions for businesses looking to develop their local search engine activity. With the changing trends it is not enough for a company to be on the top of search engine listings anymore, for now search engines tend to list companies according to the feedback they receive from the users and their activity with the websites, to provide the users the exact result they desire. Search engines focus more on giving the most accurate information in the easiest way possible and they present local information whenever it is related to a search.

A few strategies that we use to maximize results of Local SEO

Local SEO is the easiest and the quickest way to access and win over the members of your local target market who browse the internet with their mobile devices.

Affordable SEO Services to Grow your Small Business

Google Local Listings and Maps

While Google focuses more on Google local listings and maps, if only maps are included in the search results your business might lose the desired first place in the search engine. Therefore it is important to be included in the local listings in order to get the preferred results for your website and to be placed in a higher position in the search engine in the maps section.

Geotagging

Relating geographic coordinates with your business website and its content helps local search engines to point out your business on their maps. It has also proven to be a convenient tool that your customers can use to find you. We can help you Geotag your website so that your customer can find you in both web and mobile maps quite easily. It also works as a GPS locator.

Optimize and categorize your page

To optimize your website pages we will upload a reasonable amount of HD photos, detail the hours of business operations and list all the services offered. We will also provide your business entity details such as, address, phone number etc. and emphasize with key words relevant to the city that your business is located in to get the maximum Local SEO results.

Correct business citations

If search engines often notice the same information about your organization across many other sites, your business will receive more weight; hence it will lead search engines such as Google, to rank your business higher in Google+ Local. We will make sure all your business information is filled out and you have reliable data of your organization in all local listings.

Online Reviews about your business

Online reviews about your business largely contribute to your local search rankings. Reviews about your organization help your potential clients easily decide which link they want to visit. There are many ways to improve your number of reviews and our team at Green Media Partners can maximize the possibilities to get genuine reviews that will benefit you.

Quality Photographs

This is mainly about optimizing your listing but this has to be addressed as an important separate factor to increase the number of views to your website. Most people are interested in sites with high quality pictures. Our team at Green Media Partners encourages you to provide or have a budget for good quality pictures to get the numbers your organization deserves.

Avoid Spamming key words

Most websites uses outdated strategies such as, listing many cities separated by commas on their homepages. It doesn’t help your client or you by having so many cities listed in your homepage. Let us do the needful by creating a website that has useful and relevant information that could actually help your business and its rankings in Search Engines.

Avoid terrible title tags

The title tag should summarize what’s on the page but it should never be overloaded with keywords on the purpose of getting a higher rank. It should not be longer than the maximum width of 500 pixels because it will be cut off when it appears on a search engine. If you put around 100 keywords in the title tag, your pages would look unprofessional to your clients.

Address and telephone number on every page

We will make sure that every page will have your business address and phone number. It does not only help your customers but it also supports your site to be readily available in local search engines. If your business has several locations, then we will create a separate page for each location or at least have one page that will have all locations.

Add a blog to your site

We can help you set up a creative and efficient blog which will add more pages to your website. Green Media Partners can offer you a customized blog according to your budget. You can use it as a effective platform to publish articles or blog posts about topics related to your business with keywords which you would want to appear in your Local Search Engine.

Have a comprehensive website

Your website should have more than one line stating ‘we sell a certain product or service and please call us for more information.’ The present trend with consumers is that they look for immediate information, so by adding more information with key words you would like to be searched on, will open up opportunities for your business in local search engines.

Technical assistance

There are several technical issues that could prevent your site from ranking high. Shady link building, duplicate content, poor loading speeds, complicated navigation, images that are not properly formatted, messy URLs etc. are some of those technical issues, your website may have. Our SEO experts will give 24/7 assistance to our clients in such times.

Local SEO

Expand your business’s local reach!

With the apparent increase in the usage of mobile devices to conduct web search queries, local SEO has become more important than ever before. While it is important to target local customers who use their mobile phones or tablets to search about your business online, local SEO will improve and complement your efforts by increasing your website’s visibility on local search result pages. Hence, you will be able to make a lot of immediate sales and expand your local clientele.

Important Factors most businesses forget about Local SEO

Accuracy and consistency in online listings

In local SEO there are 3 vital elements you must focus on, and they are known as NAP; Name, Address and Phone Number (some even refer to it as NAP+W because they prefer to have the website mentioned as well). Surveys have revealed that more than 85% of the businesses understand the importance of being able to find their NAP on local search apps and online directories, but they forget to update. If you have a false location, your business can be easily ranked negatively on search engines.

All the other important information in directory listings

Even though it is easy to be listed in local directories, it is not easy to fill in all the information required to satisfy the user and to gain the maximum advantages out of it. It takes a lot of time and it is certainly a very dull task. However it is what is required from your business in order to rank at the top of a directory. They must be filled with the most important and relevant information as much as possible so that your potential customers will actually look at your entry and consider your business to be reliable.

Creating fully functional social media accounts

If you have active social media accounts, you can still rank high on your local search engines, even without a website. A website does matter, but for local SEO the most important factors are the local factors. At present your customers mostly use your social media pages as a substitute to your website. The current trend of web users is to use your Facebook, Urbanspoon, Yelp or Twitter pages to find the information they require. By having fully active pages in social media you can get higher rankings in local SEO.

Encouraging for reviews/customer testimonials

Although you can never force a genuine customer to write a review on Foursquare, Yelp or on Google+, you can always encourage them to do so. You can use some of the unique marketing tactics. You can praise them on Facebook or offer discounts or free offers etc. in exchange for a review. This way it will be easy to persuade them to leave a feedback. Google always open up opportunities to businesses to show up in higher rankings if they have many optimistic reviews or positive customer testimonials.

Local SEO

Green Media Partners is a specialized online marketing agency in Sri Lanka. We have handled a several number of projects of which the results have proven us as experts in online marketing.

We incorporate nothing but the best online marketing tactics and strategies which guarantee increased conversion rates and optimal return on investment for our valued customers.

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