Do you need to convince search engines to include you in the international rankings of a country by country level? If your company based in Sri Lanka receives a lot of traffic from other countries or if you need to improve its rankings in other countries, it’s time you decide to optimize your website in an international scale.
International SEO involves targeting customers globally via different search engines. Depending on the countries that you would need to target, a copy should be created in multiple languages. It is also important to identify regional language changes and colloquialisms when you are doing the keyword research.
The search engines used by different countries can differ from one country to another. While some of us use Google or Bing, China mostly uses Baidu and Russians use Yandex, while Japan’s number one ranking search engine is Yahoo. So your website needs to be optimized according to your target audience internationally.
- It helps to place your website in more search engines’ result pages.
- International SEO helps increase leads, conversions and revenue.
- It helps your website rank high on internationally relevant search engines.
- It helps deliver the most relevant and seamless user experience to every user.