eCommerce SEO

Everyone involved in an online marketing strategy is well aware of the fact that ranking higher than your competitor in a search engine result pages is a must. Our team at Green Media Partners in Sri Lanka can help you find the correct strategies to keep your eCommerce site on top of the rankings while making you gain the optimal return on investment. It is more difficult to optimize an eCommerce website for search engines than optimizing a normal blog or a simple website with a few pages for search engines.

When you are maintaining an eCommerce site with many product pages, you will be faced with several issues which will make SEO quite difficult to implement. Our SEO gurus have years of experience in optimizing eCommerce websites of various scopes, and we will guarantee that your eCommerce website will feature among the top most results (if not the first result!) of search engine result pages within a short period of time.

eCommerce SEO

The main goal of an eCommerce site is to sell a product or service online; the easiest way to achieve this goal is to optimize the site for search engines.

Affordable SEO Services to Grow your Small Business

Research

Prior to starting an SEO strategy, be it on-site or off-site, it is important to conduct keywords and competitor research. Research is considered the most vital part of SEO because it provides you with insight into how you should handle your work plan. Conducting research on keywords is important because focusing on the wrong keywords can completely ruin your campaign, for it will only generate little and useless traffic to your site resulting in only a fewer conversions. Mainly the keyword research should be done focusing on relevancy, search volume and ranking difficulty. It is recommended to find keywords that are highly relevant to your business and that have a high exact match search volume locally or internationally.

The keywords which you choose should never be too broad. If the keywords are too long it is likely to have a high bounce rate, because people clicking into your site would not be able to find what exactly they are looking for; and if the words are too competitor oriented, it would make it difficult to achieve a higher rank. To help with your rankings, you can create a blog with the additional keywords that cannot be or not included in the main website.

Competitor research is equally important. You can start with collecting a list of keywords your direct competition in Sri Lanka is using for their SEO and whether they rank higher than you in Search Engines. Using priority software’s we can find whether your competitor has a higher Domain Authority or a higher Page Authority than you. When you have a clear idea about your biggest competitors, you can decide on the direction you need to take.

Identifying current issues

After the research is finished, your website needs to be audited for issues so that they can be fixed, as the second step. You should first find errors in the fastest and the most efficient way. The fastest way to find errors in your website would be by using the web tool Screaming Frog or some other tool with the same features. Screaming Frog can evaluate your website’s links, images, CSS, script and applications from a SEO point of view and it will provide you with a summarized report of data that would have errors, redirects, duplicate pages and missing header tags etc. You can gather this information and analyze them in order to produce a better strategy for SEO for your eCommerce website.

The main errors you might want to correct soon for E-Commerce SEO will be redirecting any 404 pages to real content; 302 redirects will have to be changed to 301 redirects and duplicate content pages, meta titles and meta descriptions will have to be updated immediately. Screaming frog will help you identify those errors as well as many other website errors quite easily, so that your SEO can be developed in a better way.

Users do not appreciate a slow website and will not wait for it to load. They will click back to the search engine and find a faster website which can be your biggest competitor. Research has shown that 40% of the users stop visiting a website if it takes more than 3 seconds of loading time. To get more speed you can buy more server space, reducing image or file sizes or using a different CMS, and soon your site will drive in more traffic.

On-page Optimization

While off-page optimization, which consists of social media networking, bookmarking and link building, is important to boost the SEO status of your eCommerce website, on-page optimization is equally important to gain a higher rank on search engine result pages. On-page optimization encompasses all the action you take to improve the elements of your website to boost your rankings; for example keyword optimization, mobile device optimization, social media integration, internal linking, customer reviews etc. Enhancing such on-site elements will help you create a website that would not only provide a user-friendly web experience to your web visitors, but also drive in more qualified traffic to your website.

With the keyword research you would conduct prior to launching your eCommerce SEO strategy, you would be able to optimize them quite easily to increase your website’s visibility on search engine result pages. By optimizing your content with the correct keywords, you would be able to attract the right kind of audience to your website; hence increasing your conversion rates as well as your chances of scoring a higher search result rank.

It is also important to pay attention to other elements such as site structure, internal linking and mobile device optimization. All of these features contribute to improving your website’s performance on any device despite the screen size; with the growth of mobile device usage, it has become important to optimize websites for handheld devices. Optimizing your website’s on-page elements thus, would further boost your eCommerce SEO.

Adding blog content

The main objective of an ecommerce website is to provide the customers with a convenient opportunity to purchase a product or service. Here it becomes important for you, as the owner of the site, to make a good impression on your visitor, if you wish to see him buying your products or services. A user-friendly web experience, positive customer reviews or testimonials, back-links from other reputable websites and a higher rank on search engine result pages will certainly help impress your customer to some point. However with a blog, which is regularly updated with useful and authentic content relevant to your services and products, you can easily persuade your web visitors to invest their trust in you.

As mentioned above keyword research is vital to any SEO strategy; however since you can only optimize on one keyword in one main page you can miss out on a lot of other important keywords. To avoid this complication you can start a blog where you can add posts based on the most relevant keywords which you may have missed out on the main web pages of your eCommerce site; hence widening your reach to more customers.

You should get your content written by a professional writer that has good knowledge about your field and about SEO to have quality articles which your users would actually read and share. When creating blog content, it is wise to have downloadable e-books and guides that fall under the same theme. Make sure the e-books and guides have effective articles in order to gain the genuine interest of your potential customers.

eCommerce SEO

Invest in ecommerce SEO to double your monthly income.

While adhering to SEO guidelines is important to all kinds of websites, optimizing an eCommerce website for search engines is more difficult and complicated than it is with others, especially given the fact that it has multiple pages and a massive amount of content. Our SEO experts at Green Media Partners have plenty of experience in managing the SEO segment of eCommerce websites; they are also well learned in the most effective and reliable techniques which produces amazing SEO results.

Our Small Business SEO Tips

Optimize your website for more visitors

Lack of small business SEO on your website will largely reduce your clientele; for lower ranks on search engine result pages will drive in little to no traffic to your website. If your website is not properly optimized with the relevant keywords, then you will only have a very limited chance of ranking high on search result pages. It is also important to keep in mind that both on-site SEO as well as off-site SEO are required to achieve the best results. You cannot expect a flourishing outcome from one without the support of the other.

Conduct research on your main competitors

The more time you waste without a SEO strategy for your website, the more chances you will be providing your competition to rank better. Researching about your competition is vital if you plan to stay ahead of them. Let our specialists in SEO check all the keywords used by your competitors on the first result pages, what they do on-site and off-site to be on the first page and try to build a competitive edge. While it is important to have a unique website, it is equally important to lay it out according to the best SEO strategy.

Hire the right SEO service for better results

SEO doesn’t need to be expensive, but it needs to be effective. Green Media Partners provide the best small business SEO in Sri Lanka including reliable and quality content for extremely affordable prices. While search engine optimization does not bring immediate results, we will be committed to making the best results for your business. If your site is new, it will take time to build authority and trust among the viewers. Till you gain authority, it would not be an easy task to beat the competitors that have already ranked higher.

Hire the right SEO service for better results

SEO doesn’t need to be expensive, but it needs to be effective. Green Media Partners provide the best small business SEO in Sri Lanka including reliable and quality content for extremely affordable prices. While search engine optimization does not bring immediate results, we will be committed to making the best results for your business. If your site is new, it will take time to build authority and trust among the viewers. Till you gain authority, it would not be an easy task to beat the competitors that have already ranked higher.

eCommerce SEO

Green Media Partners is a specialized online marketing agency in Sri Lanka. We have handled a several number of projects of which the results have proven us as experts in online marketing.

We incorporate nothing but the best online marketing tactics and strategies which guarantee increased conversion rates and optimal return on investment for our valued customers.

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