While off-page optimization, which consists of social media networking, bookmarking and link building, is important to boost the SEO status of your eCommerce website, on-page optimization is equally important to gain a higher rank on search engine result pages. On-page optimization encompasses all the action you take to improve the elements of your website to boost your rankings; for example keyword optimization, mobile device optimization, social media integration, internal linking, customer reviews etc. Enhancing such on-site elements will help you create a website that would not only provide a user-friendly web experience to your web visitors, but also drive in more qualified traffic to your website.
With the keyword research you would conduct prior to launching your eCommerce SEO strategy, you would be able to optimize them quite easily to increase your website’s visibility on search engine result pages. By optimizing your content with the correct keywords, you would be able to attract the right kind of audience to your website; hence increasing your conversion rates as well as your chances of scoring a higher search result rank.
It is also important to pay attention to other elements such as site structure, internal linking and mobile device optimization. All of these features contribute to improving your website’s performance on any device despite the screen size; with the growth of mobile device usage, it has become important to optimize websites for handheld devices. Optimizing your website’s on-page elements thus, would further boost your eCommerce SEO.
Adding blog content
The main objective of an ecommerce website is to provide the customers with a convenient opportunity to purchase a product or service. Here it becomes important for you, as the owner of the site, to make a good impression on your visitor, if you wish to see him buying your products or services. A user-friendly web experience, positive customer reviews or testimonials, back-links from other reputable websites and a higher rank on search engine result pages will certainly help impress your customer to some point. However with a blog, which is regularly updated with useful and authentic content relevant to your services and products, you can easily persuade your web visitors to invest their trust in you.
As mentioned above keyword research is vital to any SEO strategy; however since you can only optimize on one keyword in one main page you can miss out on a lot of other important keywords. To avoid this complication you can start a blog where you can add posts based on the most relevant keywords which you may have missed out on the main web pages of your eCommerce site; hence widening your reach to more customers.
You should get your content written by a professional writer that has good knowledge about your field and about SEO to have quality articles which your users would actually read and share. When creating blog content, it is wise to have downloadable e-books and guides that fall under the same theme. Make sure the e-books and guides have effective articles in order to gain the genuine interest of your potential customers.