What describes your business well?
As we discussed earlier, write words that would relate to your business and choose 3 of them that stand out. You can use a white board and a thesaurus and brainstorm with your colleagues or with a professional team of designers who have years of experience like we do. First make a list of at least 40 to 50 words that would go along with your company’s main characteristics. For example; your company would come up with words like innovative, fast, professional, driven, quick solutions etc. Then you can hold a discussion to narrow it down to 3 that will suit your company the best.
Making words a reality
Having three best words to describe your logo is not good enough. You need imagery and fonts that will go along with those words as well. With the words that you have come up with you might come across some strange images that will not make sense to you while brainstorming, but once it is given to a creative graphic artist, he will know how to work with the images and your ideas. If the images cannot bring out the idea that you need to convey, they will use fonts to represent your identity. They will play with images and fonts until they can find how to convey your message to the target consumers.
We can come up with a few creative concepts that you could choose from. It is considered best to look at concepts as black and white art, for you could easily by pass a great idea because you just didn’t like the colour. At this stage what you need to concentrate on is how to narrow down the options available to you, like finding out whether you would like capital letters in your logo or prefer a more youthful and trendy lower case letters and fonts to go along with it, or whether the text of the logo should be above, below or on the side of the image or whether you prefer a chunky font or an elegant script etc.