YouTube, being the second largest search engine in the world, receives a very high amount of traffic per month; hence it often is regarded as a unique online platform where entrepreneurs can promote their brands and businesses while expanding their clientele. In order to take advantage of the traffic generated by 1 billion of unique YouTube visitors to grow your business, you need to build a strong presence on YouTube.
YouTube video SEO is the process which will help you get your videos rank number one on YouTube search results pages. Once you optimize your videos with SEO, you will not only be able to increase the number of viewers, but you will also be able to generate more organic traffic to your website pages.
The following YouTube SEO tips will help you optimize your videos to rank number one for the relevant search queries done by your target audience.
YouTube Search Engine Optimization tips
Keyword research should be your number one priority in your YouTube SEO process. As the first step of keyword research, you need to determine an attention grabbing topic for your video. Once the topic is decided you can start your keyword research.
You can use the Google Keyword Planner (https://adwords.google.com/KeywordPlanner) to conduct effective keyword research. The tool allows you to research the keywords that are commonly used among your target audience in your country. Once you select the language, country and enter your topic, the tool will generate a list of keywords you can use. In order to get more keywords, you can shorten the topic you enter.
Also by typing your topic on the YouTube search bar, you can find more related search term options. The suggested search terms you find thus are the titles of popular videos people are searching for.
Optimize your video content with keywords
Once you upload your video to your YouTube channel, you need to include the keywords in the title, video description, video file name, thumbnail file name, video timeline, tags, transcripts, closed captions etc. before launching it.
When writing your video description, you need to make sure that you use the keyword or keywords you have found within the first 100 words. If you write a longer description (which is recommended) you can repeat these keywords more often. Just like Google, YouTube cannot yet read your video to find what it is about; it depends solely on the video description and the related text-based content to scan and rank your video.
Keywords are a major YouTube SEO booster; optimizing your video with the relevant keywords will help it rank high for the relevant search queries.
The video timeline (the video script) comes under the main description of your YouTube Video. The video timeline consists of the main topics of your video and at what time they are being mentioned. It also includes the time duration of each topic.
Such a detailed script of your video allows you to specify the content of the video to both search engines and your viewers. It also allows you to include more keywords, hence increasing the visibility of your video on YouTube.
Authoritative YouTube video channel
When it comes to YouTube SEO and building a strong online presence for your business on YouTube, you need to maintain an authoritative YouTube channel. A channel which has a lot of videos have a lot more authority on YouTube search results pages than a channel with a few videos. So make sure to upload quality videos and create a playlist using videos on similar topics.
It is equally important to have a detailed description about your channel. Fill the ‘About’ section with content that is rich in keywords related to your business and brand. You can also connect your YouTube channel to your blog, hence indicating to YouTube that your blog and the channel are linked to each other; this allows your YouTube channel to pop up as one of the results when people search for your website or brand on Google.
The above mentioned YouTube video SEO tips will help you get your videos ranking high on the search results pages of both YouTube and Google. Although these YouTube SEO tips may help you increase the visibility of your videos, in order to increase the response or the engagement of your viewers, you need to make sure that your videos consist of valuable and useful content. If you are able to impress them with entertaining and quality videos, you will be able to get your viewers to subscribe to your channel and share your video on other online platforms they use.