LinkedIn is a professional social networking site which has attracted over 300 million users well over a decade. It is the number one conduit for professionals seeking self-promoting, employment opportunities or business connections. On the other hand if your business has a profile on LinkedIn, it can be used as an instrument to market your services and products. While it has made things easier for recruiters to find qualified employees to their companies, having a LinkedIn profile, in itself is considered an added professional qualification these days.
Merely making a LinkedIn profile is not going to help you come off professional enough within this online business community. In order to use it to your full potential, you should use the following steps to optimize your LinkedIn profile.
It is like an online résumé, one that is publically available to employers interested in your qualification. In order to enhance your chances, you should list all your successes and interests. However unlike in a copy resume, you have the ability to put as much information as possible, of course in details. For an instance, the courses you followed at college or a volunteer position.
Try to be found
In order to increase your chances of being found by a potential employer, you should mention your college and the company or companies you have worked in so far, including the current one.
Add more color
LinkedIn allows you to build a profile that is much more than a mere list of qualifications with a profile picture. Remember it is a social media networking site which enables you to brand or endorse yourself. So use it to you advantage. You can share videos, links, presentations, links and also PDFs and photos. Use all this to make your profile more attractive.
Complete your profile
Don’t leave your profile incomplete, lest it should reduce your chances of being discovered. Here are a few tips to make sure your profile is 100% complete.
- Make sure your profile is public.
- Customize the URL of your public profile.
- Add a professional looking photograph.
- Include keywords.
- Write a great Profile Summary title.
Following these tips will optimize your LinkedIn profile increasing your visibility.