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by Michelle Dauphin on July 27, 2015

Pinterest has been termed the fastest growing social media networking site with over 300 million users, both male and female. It is an online bulletin board on which you can pin posts, links to articles, posts, videos, photographs etc. that you may be interested in and share them with others. It is a great search engine for everything, from inspirational quotes to home remedies for your hair loss or your favorite lasagna recipe.  It is also quickly gaining recognition as a marketing platform to endorse services and goods and attract customers.

Easy to begin with

At first you may find it difficult to get the hang of it, but don’t worry, Pinterest will guide you every step of the way. Once you make and account, create an account name for your page as well as a username for the URL of your page. Select a profile picture that best suits your intentions and purposes. What you save or bookmark on your boards are called pins and you can categorize each board with a topic. Someone else’s post you may choose to share is called a repin.

Makes your online life much easier

Pinterest can be used as a tool to organize your online activity. For an example, imagine you find a great article on house remodeling that you want to refer to or show to somebody else or a commodity you want to purchase later, Pinterest enables you to bookmark it, so you might not forget it or don’t have go through the trouble of searching your internet history when you want to access it again.

Definitely all your friends are using it

Like all the other social media networks, Pinterest also allows you to connect with your friends and like-minded people from across the world. While you can keep tabs on what kind of fashion your best friend is inclined to follow these days, you can find out what new products your favorite business has launched.

Good for business

Having a Pinterest account for your business entails a number of advantages. If you are only starting your business, Pinterest may provide you with literally tons of ideas, from how you should decorate your office to a proper financial plan. You can follow the pages of similar business to collect more ideas to develop your own. You can also endorse your products and services which will ultimately help you increase your clientele.

It’s a mobile app

Certainly people use their mobile phones and tablets more than they use their computers or laptops, because they are constantly moving.  Therefore they do most of their online browsing through these mobile devices. Pinterest mobile app is created just to make things easier for its users, especially for those who use their mobile phones more often.

It’s free

You don’t have to make any payment to register or create an account on Pinterest. If you haven’t already made an account, it’s time you do so, for it is going to save you a lot of money that you would have otherwise spent on TV, Radio or print commercials. In this new era of sophisticated mobile technology, your clients might not even rely on traditional media to hear about you.

It’s colorful and graphic

All Pinterest posts consist of images; in fact you cannot even share anything if it is not accompanied by a picture. This does not only make things more appealing to users, but it is also convenient. You don’t have to read through long description and details to make sense of something, as it is conveyed through images.

You can find anything on it

It’s more like a search engine. Information about everything, be it architecture, food, clothes, yoga, Christmas decorations etc. is available on it. All you have to do is type what you want to find on the search bar and pin it if you like what you find.

It’s all about what you like

It’s like maintaining your own goal book. You only follow who you want to follow and bookmark only what you love. There are no restrictions or limitations. To make your page attract more followers, share content that will appeal to them. If your page represent your business then it is important that you try to increase engagement, because the more you attract followers the more it will be good for business.

You will love it

Once you start it, you will inevitably love it. Pinterest is organized, systematic, and full of images that will mesmerize you. Most of its posts are inspirational, motivational and full of unique and new ideas that will definitely influence most decisions you make.  Yes, it is addictive as any other social media site, but the time you spend on it will certainly be worthwhile.

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